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#Search intent

Build content and keywords layered by user intent.

Last updated
2026.09.12

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Expert Insights & Practical Tips

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Google SEOAdvanced

B2B standalone site inquiry conversion: rankings went up, so why still no inquiries? A 5-layer self-check list

If the top-ranking keywords are all research-type terms, it's normal for traffic to rise without inquiries following. The key judgment: whether a keyword is worth pursuing depends first on whether it carries purchasing intent, not on search volume. Self-check method: pull out the keywords that actually bring in inquiries, look for common characteristics, and work backward to adjust your content mix — aim for precision, not volume.

Cui LishuCui LishuCrater experts
2026.09.128 minutes
Editor's picks
Google SEOAdvanced

Is keyword research “dead”? For B2B, the way forward is layering search intent

Keyword research used to be "find words → check volume → rank." The problem is: the same word has the same volume, but four different intents. Take solar inverter, for example: navigational intent (looking for the brand's official site), informational intent (understanding how it works), commercial investigation (comparing brands), and transactional intent (ready to buy). From a "keyword" perspective, they're one word; from a

Li YaochaoLi YaochaoCrater experts
2026.09.127 minutes