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Is keyword research “dead”? For B2B, the way forward is layering search intent
Keyword research used to be "find words → check volume → rank." The problem is: the same word has the same volume, but four different intents. Take solar inverter, for example: navigational intent (looking for the brand's official site), informational intent (understanding how it works), commercial investigation (comparing brands), and transactional intent (ready to buy). From a "keyword" perspective, they're one word; from a
