Overseas growthAdvanced
Content Localization Isnโt Translation: 3 Tests for Native-Level Copy
In one sentence: translation answers "can they understand it," while localization answers "will they trust it, will they buy it."
Structure, translation, localization, and SEO handling for multilingual sites.
In one sentence: translation answers "can they understand it," while localization answers "will they trust it, will they buy it."
Most overseas-facing sites go with the first two options. The third (multisite) suits scenarios where each language is run completely independently, but it comes with the highest maintenance costs.