Editor's picksGEO in Practice· Advanced
Your Brand Not Mentioned by AI? An AI Visibility Audit Checklist for 9 Major Entry Points
Also note down "who got recommended" — your competitor list is exactly who you'll be analyzing for gaps next.
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Original insights and practical reviews from Crater experts and external guest advisors, covering every specific decision in GEO generative engine optimization, Google SEO breakthroughs, and overseas growth.
How to Split Your Budget Between GEO and SEO: A 5:3:2 Framework
All four dimensions overlap. This means: money spent on the overlapping part pays once and delivers twice the results.
Same piece of content, why Perplexity cites it but Gemini ignores it: citation preference differences across mainstream AI entry points
ChatGPT / Gemini: Trust the official site, trust the entity. When answering "recommend a vendor"-type questions, they prioritize building answers from brand official website information, preferring "fact density" — the clearer the official site states products, specs, and company facts, the more likely it is to be treated as credible material.
Entity Graphs Aren't Jargon: How Brands Get "Recognized" by AI
An entity is the unit of cognition through which AI understands a "real-world object." For a company, an entity = brand name + a set of verifiable facts (what you do, where you are, your size, products, awards, etc.). The key point: an entity is a "profile," not a "word"—AI won't "recognize" you just because you write your brand name twice. It needs to piece that profile together from multiple sources and cross-verify it.
After being cited by AI, what actually changed with inquiries?
When AI citation happens, the customer is in a "reading the answer" state — they've noted your name, but most likely won't open your site on the spot. What actually happens is this chain: cited (awareness) → remembered → active search → site visit → inquiry. Every hop along this chain decays, but every hop can also be tracked with tools. Most people only watch the last hop, and so conclude "GE
