Google SEOAdvanced
After AI Overviews swallow zero-click searches, these positions are actually worth more
When users search for a term, they used to click 3–5 links. Now AI Overviews serve up the full answer right at the top, and users feel "that's enough" — so they don't click. This means: if your content makes it into the AI Overview answer, users have already "consumed" you even though they didn't click through. Zero clicks doesn't equal zero value — the key is that the way you get consumed has changed
