Editor's picks
GEO in PracticeAdvanced
Entity Graphs Aren't Jargon: How Brands Get "Recognized" by AI
An entity is the unit of cognition through which AI understands a "real-world object." For a company, an entity = brand name + a set of verifiable facts (what you do, where you are, your size, products, awards, etc.). The key point: an entity is a "profile," not a "word"—AI won't "recognize" you just because you write your brand name twice. It needs to piece that profile together from multiple sources and cross-verify it.
