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#AI Citation

The mechanisms and evidence behind how large language models cite brand content in their answers.

Last updated
2026.09.12

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After being cited by AI, what actually changed with inquiries?

When AI citation happens, the customer is in a "reading the answer" state β€” they've noted your name, but most likely won't open your site on the spot. What actually happens is this chain: cited (awareness) β†’ remembered β†’ active search β†’ site visit β†’ inquiry. Every hop along this chain decays, but every hop can also be tracked with tools. Most people only watch the last hop, and so conclude "GE

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2026.09.127 minutes