GEO in Practice

Get your brand accurately recommended by AI search engines like ChatGPT and Gemini — a complete playbook covering visibility monitoring, brand entity building, and content strategy.

GEO in Practice· Advanced

GEO content tiers: facts, opinions, promises — which one does AI cite first?

When AI writes a summary, it grabs verifiable specifics, not adjectives. Think of your site content in three tiers: the fact tier has scope, conditions and numbers; the opinion tier offers judgments and trade-offs; the promise tier is guarantees, leadership claims and 100%. The first two can be excerpted; the promise tier almost never gets cited, and it drags down the credibility of the whole page. The smallest fix is to add a condition and a number to every adjective.

Cui LishuCui Lishu
2026.09.1810 minutes
GEO in Practice· Advanced

Trust Pages and AI Credibility: What Evidence Belongs on About, Team, and Certifications Pages

When AI judges whether a supplier is trustworthy, it does not look at adjectives like "strong and well-established." It looks for verifiable, specific statements: year founded, number of machines, certificate numbers, issuing bodies. This article sorts the evidence on trust pages into five categories and spells out what belongs on About, Team, Certifications, and Quality Control pages, plus four types of information you should not make public.

Cui LishuCui Lishu
2026.09.189 minutes
GEO in Practice· Advanced

Multilingual GEO: How German, Spanish and Arabic Markets Find You Beyond English

Most overseas-facing sites only have an English version, yet buyers in German, Spanish, Portuguese and Arabic markets are asking AI their sourcing questions in their own languages. Language priority isn't about market size, it's about four variables: where inquiries come from, certification coverage, competitive density and content reuse rate. Doing two languages properly in year one beats spreading yourself across six half-finished ones.

Cui LishuCui Lishu
2026.09.1710 minutes
GEO in Practice· Advanced

Auto Parts Going Global: Turn Compliance Documents into Answers AI Will Cite

For auto parts makers, the richest asset is the compliance paperwork: IATF 16949, PPAP, control plans, salt spray and durability reports. But it's written in audit language. Buyers can't read the difference between suppliers, and AI can't read the facts. Translate these into three content types, capability boundaries, validation results, and replacement feasibility, and second-source inquiries convert very differently.

Li YaochaoLi Yaochao
2026.09.1710 minutes
GEO in Practice· Advanced

Industrial Equipment Going Global: How to Turn Specs into Content AI Will Cite

Industrial equipment companies sit on the densest facts in any industry: spec sheets, certification numbers, operating records. But they exist in "internal engineering language" that AI can't read. Real GEO work isn't writing articles. It's translating engineering language into the language of your customer's operating conditions, then into a structure machines can extract.

Li YaochaoLi Yaochao
2026.09.1610 minutes