PLG Doesn't Mean No Sales: How to Build the Growth Flywheel for SaaS Going Global
Many teams interpret PLG as "not doing sales," only to end up with higher acquisition costs. True PLG is moving sales actions forward into the product and content.
Overseas growth
Compliance, localization, and the growth flywheel—turning cost centers into conversion assets.
A multilingual site is not a translation site: the complete checklist for getting hreflang right the first time
The site covers 11 languages, and six hreflang tags were wrong, causing Google to crawl the wrong versions for a long time. This checklist is the review process we use internally.
Overseas growthBeginner
Most companies' multilingual sites are essentially just translated versions of their Chinese sites. That's not localization—that's copying the same mistake three times.